In order to analyse the data collected from our trip, we first categorised it into three reoccurring themes: Alcohol, Drugs and The Sex Industry. This highlights which aspects of Amsterdam culture were most significant in the changing morality of the participants.

We coded this data by following the guidelines offered in Research Methods for Clinical and Health Psychology (Jeffe and Yardley, 2004):

‘Coding involves noting patterns in the data and dividing up the data to give greater clarity regarding their detailed content. In order to do this, the patterns are labelled with codes. Distinctions are drawn between different aspects of the content by organising the data into a set of categories’ (59).

When reading further into this text, it became apparent that there are two outcomes of coding, one whereby you count the amount of times a sentence or word reappears, and the second whereby you group the data based on themes and allow them to remain in an in depth format. Our project requires qualitative data, and therefore we opted for the latter of these techniques.